Comment by andrei_says_ 12 days ago
I’m confused, is this sarcasm?
On a mobile device the page requires miles of scrolling to go through a few sentences while rotating around a meaningless graphic.
Signal to noise ratio is abysmal.
Thank you this makes sense. I had to scroll a lot to see one sentence-long phrase to change into another and found this too demanding for the payoff.
The graphic was pretty but did not provide additional insight for me.
As for execution- could’ve been frame-by-frame scroll-driven animation as far as I’m concerned.
Maybe it displays oddly on your phone but all I’ve seen is effusive praise for how the landing page is constructed. The graphic is meaningless but the information around it is informative. The graphic itself is meant to inspire rather than inform.