Comment by FeepingCreature

Comment by FeepingCreature 19 hours ago

2 replies

Human appearance does not have enough dimensions to make likeness a viable thing to protect; I don't see how you could do that without say banning Elvis impersonators.

That said:

> I'm looking forward to all of Hollywood joining the cause against the rampant abuse of IP by Silicon Valley.

If you're framing the sides like that, it's pretty clear which I'm on. :)

noduerme 19 hours ago

Interesting you should bring that up:

https://www.calcalistech.com/ctechnews/article/1517ldjmv

Loads of lawsuits have been filed by celebrities and their estates over the unauthorized use of their likeness. And in fact, in 2022, Las Vegas banned Elvis impersonators from performing weddings after a threat from the Presley estate's licensing company:

https://www.dailymail.co.uk/news/article-10872855/Elvis-imag...

But there are also a couple key differences between putting on a costume and acting like Elvis, and using a picture of Elvis to sell soap.

One is that a personal artistic performance could be construed as pastiche or parody. But even more importantly, if there's a financial incentive involved in doing that performance, the financial incentive has to be aligned more with the parody than with drawing an association to the original. In other words, dressing up as Elvis as a joke or an act, or even to sing a song and get paid to perform a wedding is one thing if it's a prank, it's another thing if it's a profession, and yet another thing if it's a mass-marketing advertisement that intends for people to seriously believe that Elvis endorsed this soap.

  • hinkley 9 hours ago

    I can remember two ad campaigns with an Elvis impersonator, and they used multiple people in both of them. I think we can safely assume that if you represent multiple people as a specific public figure, that a reasonable person must assume that none of them are in fact that person.

    Now of course that leaves out concerns over how much of advertisement is making money off of unreasonable people, which is a concern Congress occasionally pays attention to.