Comment by Joel_Mckay
Comment by Joel_Mckay 19 hours ago
Trademarks are very different from copyrights. In general, they never expire as long as the fees are paid in the region, and products bearing the mark are still manufactured. Note, legal firms will usually advise people that one can't camp on Trademarks like other areas of IP law.
For example, Aspirin is known as an adult dose of acetylsalicylic acid by almost every consumer, and is Trademarked to prevent some clandestine chemist in their garage making a similarly branded harmful/ineffective substance that damages the Goodwill Bayer earned with customers over decades of business.
Despite popular entertainment folklore, sustainable businesses actually want consumer goodwill associated with their products and services.
While I agree in many WIPO countries copyright law has essentially degenerated into monetized censorship by removing the proof of fiscal damages criteria (like selling works you don't own.) However, Trademarks ensure your corporate mark or product name is not hijacked in local Markets for questionable purposes.
Every castle needs a moat, but I do kind of want to know more about the presidential "Tesler". lol =)