Comment by nostrademons
Comment by nostrademons 2 days ago
The business world changes direction faster than companies can adapt. That was my biggest lesson as an entrepreneur: entrepreneurs don't really pivot into product-market fit, the market pivots into them. The reason capitalism works is because there's this huge sea of dream-chasers out there, most of whom will go bankrupt, so that when the market's needs change there is somebody out there to service them, and everybody who's not effectively servicing them goes to hell and gets another job.
Corporations and management basically exist to buffer this uncertainty. Employment is actually a really bad deal in good economic times; owners reap almost all the windfall of having a successful product. But in bad times, the company keeps paying you even if they're losing money, at least up until they don't. You get a raw deal, but not as raw a deal as the people paying you.
Likewise with strategic direction. The market's needs change faster than senior executives can adapt: if they always produced what the market was actually clamoring for, the company would run around like a chicken with its head cut off (this actually happens when the CEO panics, and a key CEO skill, and part of the reason they're paid so much, is the ability to ignore every piece of market data saying "You're not hot anymore. Nobody wants you, and the market has moved on" and keep doing what you're doing even though your intuition is telling you that you're doomed and going to lose your cushy $20M/year job). Much of the job of middle management is to buffer senior management's freakouts and tell the ICs "Keep calm and carry on; let's see if he still cares about this new hotness next week."
I've worked at a couple consultancies who played themselves by investing too heavily in one or two customers.
Once a single customer is 1/3 of your revenue they can start extracting considerations from you that may not be what your employees thought they signed up for. It's a good way to end up being a body shop. I don't have a philosophical problem with body shops per se, it's just that I don't want to work for one, so I pick places that should know better, but sometimes don't.
It can also be problematic if 2 customers account for 45% of your revenue and they both get the same idea, which can happen particularly when the market shifts. You have no way to call their bluff and move enough people to other projects to make it stick.