As the article states, the taste is complex beyond our understanding.
"When it comes to taste, coffee is amazingly complex. A single cup may contain up to 1,200 volatile compounds. Yet what you perceive in a cup depends on many things besides the plant’s genome: the environment in which it grew, the weather, the roast, the water used for brewing. Even the color of the cup matters. White makes coffee seem more intense, while clear glass makes it seem sweeter."
Maybe there is that, but it can also just be an acquired test.
No one likes bitterness initially, the ability to taste bitterness is essentially a poison detector, but it may still trigger with substances that are safe, at least at the dosage you are taking them. As you age, you get to recognize these safe cases with your other senses and override your poison detector, which lets you appreciate the taste.
Herbal tea, tonic water, grapefruit juice, etc... All bitter, and most people dislike them initially, but after a while some will appreciate, and people don't drink them for the psychoactive effect.
Try adding cocoa powder, no sugar. Add the powder first, coffee liquid afterwards to minimize clumping.
The cocoa itself is quite good for you, dissolving it will cool the coffee, and it will deepen the flavor.
I should try cinnamon with this.
Edit: dutch-process cocoa powder uses sodium hydroxide to reduce acidity of cocoa. Non-"dutched" cocoa is much more healthy, but alas acidic.
Just out of interest: do you notice any difference at all between different brands of coffee? I am with on the idea that coffee tastes awful, but despite that I still prefer certain brands that taste subjectively better.
There are thousands of ways to enjoy coffee. I’m not a coffee nerd at all, but getting a whole bean that you like from a reputable (local if possible) roaster and grinding it yourself is pretty easy and you get coffee that’s considerably better than grocery store ground coffee. You have to try several different beans and brands to get an idea for what’s available, buy 8-10 ounce packs at a time then when you find one you like buy in bulk. Also, anything in pods is absolute garbage, so don’t even consider it.
tbh i drink a coffee in the morning every day, no sugar, i think it tastes objectively terrible, like bitter dirt, but it's hijacked my reward pathway in the same way that nicotine or ethanol does, that it makes me enjoy the taste somehow