Comment by ryandrake
Comment by ryandrake 4 days ago
Another thing that might also play a role is this styling trend of vehicles looking "meaner" and more and more aggressive. This was discussed[1] a bit on HN a while ago. Bright colors don't really match the "My vehicle is going to punch you in the face" styling (for cars and especially trucks) that has become popular.
I'd say farm equipment has embraced the same "meaner" trend, but has also doubled down on bright, vibrant colours.
Noticeably, though, the colours don't date the equipment. 20 years ago the colours were the same, and 20 years from now it is very likely that the brand new ones will still feature the same colours still.
That hasn't been the case for passenger vehicles. They are famous for having a colour available this year and gone the next, so if you have one of those no-longer-available colours it sticks out like a sore thumb as looking old. Which is what I believe the consumer truly fears – owning a car that looks old and dated.
The blacks and whites have remained consistently available, so it is far less risky.