Comment by colechristensen
Comment by colechristensen 4 days ago
I think it goes one layer further, everyone is worried that everyone else is worried that colors don't sell. "I like this used bright pink Honda, but I'm worried no one else will buy it if I want to sell so I'm not going to buy it"
Like it's a perceptual disease where there's a difference between real preferences and perceived preferences and people are making decisions based on their wrong assumptions about everyone else, and when everyone is doing it it becomes true even though we're collectively all making less optimal choices.
Cars are not buy it for life items. I generally buy a 3 year old car because it is about half the price of a new one - but I'm limited to what color I can find. If I bought new cars I could get whatever color - except that new car buyers won't be seen in a 4 year old car, and they can only afford to upgrade (to the extent they can) if the car has resale value so they care about what color they (the dealer) thinks will sell.
When we bought our current house it was perfect except the colors were an awful neutral grey - I had a hard time convincing my wife despite the otherwise perfection, and only did because we spent several thousand dollars getting it repainted before we moved in. I'm sure the sellers realtor thought the neutral colors were a great idea, but they almost cost several thousand dollars (there was a bidding war when we bought the house, we almost didn't bid and so the sellers would have lost).
The important point is if you like color make sure you pay for it, and reject things if they don't have the color you want.