Comment by efavdb

Comment by efavdb 10 days ago

8 replies

awesome insight. i've heard this referred to as the "site merchandising" problem. There are some products that are there to attract people / give them a choice, but they don't sell themselves.

limitedfrom 10 days ago

Reminiscent of halo cars in the automotive industry. Fancy flagship vehicles produced to show off the brand and bring attention (to their other vehicles), but not necessarily to become profit makers themselves.

  • c22 10 days ago

    Yeah, my theory was that the yellow ones caught people's eye since it stood out from the visual clutter, but yellow isn't anyone's favorite color, so you end up buying blue or red...

    • saratogacx 10 days ago

      As someone who's own{s|ed} 2 yellow cars (A Mercedes SLK230 and a Mustang MachE) This makes me sad. I've also owned 3 red cars and one blue one so my color choices aren't exactly in line with the sales data.

      • mac-mc 10 days ago

        Taxis took over the color yellow unfortunately.

      • syndeo 10 days ago

        I always loved the yellow Acura Integras too.

sandspar 8 days ago

Cafes use it too. E.g. a corner coffee shop may stock pastries that nobody buys. When people walk in "wow look at all their pastries!" And they feel good and become regulars.

baq 10 days ago

I heard plasma tvs did exactly that for beard trimmers or whatever.