Comment by BalinKing

I think my confusion is more from the implication that variant spellings imply "simplification"—even at a glance, simplified and traditional hanzi differ greatly in complexity, whereas I don't see how "chips" is any simpler than "crisps", even as a joke....

EDIT: Of course, it doesn’t matter one bit in the grand scheme of things—feel free to ignore my pedantry over a silly joke :-)