Comment by meowface

>Sam is just one of the few large company CEOs to tweet in the style other Twitter users usually use.

Just looked at the algorithmic feed on Twitter to makes sure trends haven't shifted overnight, and zero people in that sample of hundreds of tweets used all lower case in the tweets. Not in science. Not in AI. Not in maths or politics or entertainment or media.

Sam is trying to bE dIFFERENT. He isn't adopting a norm but instead he's trying to make one. It looks ridiculous.

> Twitter and all forms of instant messaging (SMS, WhatsApp, Discord, and the older ones like AIM/MSN/ICQ) have normalized it for many years.

Half true. In SMS it was just easier, but in IM it mostly was a thing because the IM client's message boundaries acted as markers for beginning/end of sentence, making the formatting unnecessary. That's why using correct capitalization and periods for single sentences came to be associated with a more formal/serious tone, it was unnecessary so including it meant you wanted to emphasize it.

Even back then we'd use regular formatting outside of IM or when sending multiple sentences in a single message.

> He's adopting the native culture rather than setting a trend.

If this was the intent, it's really coming off as that "Hello, fellow kids" meme, rather than genuine.

Look at AOL Instant Messenger in 1999 and this is how everyone in school wrote.

Guess what… the people who used AIM in 1999 are now middle aged…

> He's adopting the native culture rather than setting a trend.

Maybe he should consider there are different registers of language, and code-switching is a thing. This now increasingly applies to written language, not just spoken language.

Writing this way in structured, formal discourse would be equivalent to a CEO using internet memes and trendy slang in board meetings.

It's 2025 and my phone has been automatically capitalizing the first letter of each sentence for about a decade. Doesn't it take more effort to do it the wrong way?