Comment by speakfreely

There's a "Growing B2B SaaS" podcast that had a guest that made an impression on me. He said tech is the wrong industry to try to grow a lifestyle business. You can do it, but your business is substantially more likely to be disrupted than more brick and mortar industries.

You might've had a solid calendar scheduling app in 2015, but by 2024 everyone is eating your lunch from every angle, while the plumbers continue to plumb. And the major moats like network effects or marketing specialization usually only apply to larger businesses.

His advice was to always go big, grow quickly, and sell quickly. Even if you go smaller for a higher chance success, the income stream likely will crumble as soon as you stop actively pressing forward with the product because of the intense competition in the software space. The lower risk option of growing and selling quickly, in his estimation, was the best risk-adjusted return.