Comment by alganet

LLM companies are doing that themselves with their actions. There is a clear connection between search and assistants, historically way back to "Ask Jeeves".

People literate in IT know the implementation difference. For those not literate, the difference is way less proeminent. To most people, it's the same thing and companies know it and abuse this.

They are obviously competing for the same market. That market being "the stuff you go to when you need knowledge".

Anyway, you are deviating from the point. Even if that's not the case, my argument still holds: the article is full of shit regarding the environmental sustainability of the lifecycle of model training.