Comment by somenameforme

Well, again I'd look at the examples where a media (or in this case) a media source falls outside what is expected. With Tucker this is easy - he's a very religious person and quite regularly makes his religion a significant part of his arguments, yet few people who follow him support or advocate those claims. In fact he has some order of magnitudes greater viewers than his entire religious group has followers! People follow him mostly for the multipolar and anti-hegemony stuff, but accept (while not embracing) embracing his own distinct takes outside of that because they don't generally run too hard against these worldviews.

Contrast this against the NYTimes. People follow it for the woke, pro-hegemony, pro-establishment stuff. But as per the example with Senator Tom Cotton, if they veer to far from this ideology, far from just accepting it - they rant and rave, and if NYTimes didn't promise to get back on track - they would also have left.