Comment by raydev

TikTok provides the "human" element that IG and YouTube do not.

On IG and YouTube the algos are shoving "creators" in my face, which is fine sometimes. But TikTok surfaces randos whose only followers are their own family members, and they happen to be talking about something unique or funny in one video out of dozens that got only 2 views.

On IG and YouTube, the algos give me brightly lit faces, brightly lit homes, professional editing. On TikTok, I get people speaking quietly from their bed, or their recliner in what is obviously a trailer, or in the passenger seat of their car at Safeway, double-chinned and sleepy-eyed, saying something hilarious or just talking about their day or maybe sharing something they just realized.

On IG and YT, I get a video of someone falling on their face plastered with poorly worded captions and one or more logos for some social media company. On TikTok, I see the original video of that person falling on their face from the original account, and if you go to their account it's obviously just a real person who made a funny video by accident one time.

All the things that IG and YT force on me certainly exist on TikTok too, and you can surround yourself with that content if you like. But if you don't want that kind of content, TikTok lets you choose.

IG and YT don't give you that choice.