If TikTok is truly banned on Sunday and no action is taken to stop it, the company’s value could drop significantly—perhaps by as much as 90%.
This raises an even bigger question: Who really owns TikTok? Who is the true decision-maker behind the scenes? Who is so wealthy and powerful that they’re willing to let $100 billion vanish? The answer to that question will be more obvious.
They don’t publish detailed numbers (they’re very secretive about it, and whatever they do share is likely influenced by the looming ban so it not be trusted).
However, estimates suggest that their U.S. revenue is around $10 billion, while their worldwide revenue is approximately $12 billion.
Maybe not by 90% but by a significant amount. Just doing a quick google for the userbase of TT by country and the US is the largest market with ~113M users [1]. What would happen to any company if their largest userbase just vanished overnight?
[1]: https://worldpopulationreview.com/country-rankings/tiktok-us...
> Who really owns TikTok? Who is the true decision-maker behind the scenes? Who is so wealthy and powerful that they’re willing to let $100 billion vanish?
They're hardly "letting" it happen. What exactly can you do when the US government decides they want to smash your business and take your stuff?