Comment by netcan

if taken in aggregate, will have a significant impact

This is a good sentiment. But, in context, it is a fallacy. A harmful one.

Consumer action on transport and whatnot, assuming a massive and persistent global awareness effort... has the potential of adding up to a rounding error.

Housing policy, transport policy, urban planning... these are what affects transport emissions. Not individual choices.

Look at our environmental history. Consumer choice has no wins.

It's propaganda. Role reversal. Something for certain organizations to do. It is not an actual effort to achieve environmental benefit.

We should be demanding governments clean up. Governments and NGOs should not be demanding that we clean up.