Comment by ternnoburn

Per capita beef consumption is down by 35% in the US since the 70s. From 62kg/person/year to 35.

Beef produces ~100kg CO2 per kg of meat. That's a reduction of 27,000kgs of CO2 reduction, per capita.

That's not nothing. By simply reducing beef consumption by 1 kilogram a month, you can prevent more than a metric ton of CO2. If 5% of Americans cut 1 kilo of beef a month, that'd knock out 15 million tons of CO2.

Small changes can have an impact on aggregate, and just because someone else is not making those changes doesn't excuse us looking at ourselves and saying, "I could choose something else this time".