Comment by __MatrixMan__

Comment by __MatrixMan__ 7 hours ago

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I'd guess that it comes down to differences between the outcomes that either algorithm is trying to achieve. When westerners advertise they tend to provoke a sense of anxiety and then position the product such that it appears to relieve that anxiety. So we hate "the algorithm" because it's trying to make us uncomfortable without letting us leave. We should hate the algorithm.

I couldn't speak for Tiktok's aims, but they seem different enough that its algorithm doesn't chafe in the ways that we've come to expect.

autoexec 6 hours ago

It seems pretty simple. The Tiktok algorithm is designed to push content you want to see. In the US social media platforms are designed to push content they want you to see and everything you care about gets pushed out of the way. With US platforms you always have to scroll past garbage to get to anything you care about. Tiktok just relentlessly shoves what you want in your face over and over and over again, and when it does misstep it moves on to something else before you even have the chance to consider what you'd rather be doing with your time.

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  • markdown 6 hours ago

    > In the US social media platforms are designed to push content they want you to see

    Who is they?

    Anyway, you're wrong. TikTok pushes videos you want to see, while US app algos push content you are most likely to engage with. These are not the same thing. In fact, content one most engages with is content that generates outrage. Try not to get angry when you open Twitter. It's not easy.

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    • autoexec 6 hours ago

      > Who is they?

      Whoever runs the platform. That's the value they see in their platforms: the ability to control what you see, when you see it, and how you see it. You might only want to see what your friends and family have been up to, and in chronological order, but they are going to make sure you have to constantly scroll past shit you couldn't care less about to get to it, especially when that shit is advertising.

      Not only do they do this for marketers, they actually think that making their users regularly disappointed and frustrated is a good thing. They think that forcing you to hunt for what you want makes finding it more rewarding and while you're scrolling past garbage/ads or searching for something you just saw, and cursing the obnoxious algorithm for hiding what you actually want they call it "engagement".

      TikTok is also guilty of influencing what you see but they stay out of your way as much as possible. They bombard you with what you came for every minute you spend there. TikTok is massively popular and addictive because of that. US platforms could do that too, but their customers are advertisers - people who want nothing except to take your attention away from what you want to see.

      You can go to twitter and get offended by bots, or you can go on TikTok and get bathed in dopamine. There's room enough on the internet for both experiences, but don't be surprised when people feel frustrated and annoyed by one of them and not the other.

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    • __MatrixMan__ 4 hours ago

      Well yeah, you've got to stay angry at the right people at all times. As long as 49.9% of us are preoccupied with hating the other 49.9% of us, it's nice and cheap for the 0.02% to run the show. That's the social media value prop: division as a service.

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