I am a farmer, I grow tomatoes. The ones I sell to large markets, I use pesticides, herbicides, petrochemical fertilizers, etc etc. The ones I grow for my own consumption and for sale at the local market -- those get organic compost and no chemical treatments.
This presumes that:
1) I sell to you my special and cherished resource. You may live in the fever dream of "market rules all", but a cold surprise may come that not everyone does.
2) You can afford what I sell - especially if political winds blow so that your benevolent rulers choose to impose 1000% tariffs on my good tomatoes
3) That you even _know_ there's a difference, and that tomatoes come from a farm and not the store or a can.
I am a customer. I eat tomatoes. I choose which tomatoes to buy on my personal preferences.