Comment by elzbardico
Comment by elzbardico 3 months ago
This is going to be an interesting experiment: A widely used social network across the world WITHOUT american content.
Until now, the closest thing we had like this were national our regional networks like Russia's vk, but Vk was never truly popular outside Russian speaking countries.
Now we, for the first time ever, will have the situation where a social network has global reach but without american content.
Will it keep being a english first space? Will it survive/thrive? How the content is going to evolve? What does this means in terms of global cultural influence? Will we see internationalized Chinese content dominating it? Will this backfire for the US?
First, I still don't think the ban will actually happen. The current administration will punt the issue to the next and Trump has already signaled he wants to save Tiktok, whatever that means. That might be by anointing a buyer that he personally is an investor in. Tiktok may choose to still shutter in the US rather than being forcibly sold.
But there's a biger issue than loss of American content should this come to pass: the loss os American ad revenue for the platform and creators. A lot of people create content aimed at Americans because an American audience is lucrative for ad revenue. If that goes away, what does that do to the financial viability of the platform?