Comment by immibis
You don't care how much money they have, but how much they'll spend on your product. If they won't spend much on pants, they probably won't spend much on your product, either.
You don't care how much money they have, but how much they'll spend on your product. If they won't spend much on pants, they probably won't spend much on your product, either.
It's not a good indicator that they won't spend money either. These people have a different idea of what's worthwhile, and often times indicating status through clothing is not something they see a ton of signal in.