Comment by hellojesus
Comment by hellojesus 2 days ago
It is likely targetted at specific demographics.
Comment by hellojesus 2 days ago
It is likely targetted at specific demographics.
I'd be very surprised if anyone on TikTok is getting 10 minute videos on anything.
I'd still be surprised, but less so, I'd auto insurance adjusters are taking the time to make short form content aimed at the 40+ audience.
I watch at least 2-3 10 minute videos on TikTok daily, and a large number of 5+ minute videos! There's an amazing amount of good content, and once the algorithm hones in on what you care about it gets surfaced for you.
Can't say I have insurance adjusters on my FYP, but I think that speaks to the power of the algorithm's targeting far more than it does the lack of content.
Lawyers are getting in on it too. It's a major form of marketing for them now.
- Law by Mike (10M subs): https://www.youtube.com/shorts/meJA30cglvo
- Legal Eagle (3.5M subs): https://www.youtube.com/shorts/lgT4iZ9BYF8
- Ugo Lord (1.9M subs): https://www.youtube.com/shorts/I77J6n72Oto
- Attorney Tom (500k subs): https://www.youtube.com/shorts/kgLTqx2UFUk
- Mike Rafi (300k subs): https://www.youtube.com/shorts/znQgK6God2w
- CEO Lawyer (24k subs): https://www.youtube.com/shorts/RzqBiKLZNy4
Law by Mike puts some pretty incredible production value into their videos.
Sharing YouTube links because TikTok web isn't great and the links will likely stop working in a few days.
12-year-olds probably aren't getting the same 10-minute videos of auto insurance adjusters taking exceptional calls that I am. But they might if they're precocious.