Comment by nickthegreek

Comment by nickthegreek 2 days ago

15 replies

Under a million kids moving over to RedNote for a week or 2 means nothing. There is no whack a mole. Tiktok algo is the sauce, nothing else has the sauce. People enjoyed the sauce.

xnx 2 days ago

> Tiktok algo is the sauce, nothing else has the sauce.

Tiktok algo is nothing special: https://www.nytimes.com/2021/12/05/business/media/tiktok-alg...

The volume of interaction data from good interface design and huge user base is the core of the success.

  • cwkoss a day ago

    Rednote's algorithm is significantly better than reels

  • nickthegreek 2 days ago

    Counterpoint: Reels, YT Shorts

    • xnx 2 days ago

      Reels and YT Shorts are definitely worse, but I would attribute that to not having the same content to even show and not having the same amount of data because of a much smaller audience than to having an inferior recommendation system.

skyyler 2 days ago

Xiaohongshu has better sauce than youtube shorts or instagram reels.

Using Chinese social media is cool now.

  • stevenhubertron 2 days ago

    For a 1MM kids, not for 169MM others. They will go where there is the least friction which is likely a Meta or Alphabet product.

    • skyyler 2 days ago

      >They will go where there is the least friction which is likely a Meta or Alphabet product.

      Fortunately, I think you're wrong about this. American children will be saying mandarin catchphrases before they start using Instagram Reels.

  • tjpnz 2 days ago

    Just not if you're gay.

    • skyyler 2 days ago

      Misinformation. I've seen plenty of gay people on there. Including myself and my partner.

      • pxc a day ago

        I have see Chinese users who state that they are gay or bisexual right on their profile page, too.

    • ternnoburn 2 days ago

      By all accounts, RedNote is hugely gay, with many people talking about how it's full of gay Chinese folks looking to connect with people.

est 2 days ago

> Tiktok algo is the sauce

What makes you think the Bytedance chefs who cooked the sauce wont join the Redbook company? Their HQ were both located in China anyway.

  • nickthegreek 2 days ago

    Even if that could occur, they don't have time to hire, design and implement it before their window of capturing the wave is over. RedNote is in a right place wrong time situation that would be in a worse position that Tiktok was in for scrutiny since we already had the house the data here legal battle with Bytedance.

johnnyanmac 2 days ago

"the sauce" is for the audience to figure out. The sauce was disgusting to me, but that didn't matter to those 100m consumers.

And yes, this begs the question of "when does something become a matter of national security". 10 million? A million moving over before the day of reckoning isn't a small thing.

  • nickthegreek 2 days ago

    the sauce = tiktok's algorithm. The audience doesn't figure that out, the company delivering the videos to you does. So far, no one else seems to have even come close. GenZ are proactively against Zuck, so that's even a bigger hole for Reels to overcome. Rednote doesn't have the algo people want and its interface isn't in English. It cost zilch for those kids to make a RedNote account. They are literally making it a meme. They wont be there in 2 months when no one else is there, and the joke is over. RedNote will have even more heavy handed moderation than TikTok as it is currently sharing its userbase with Chinese citizens. RedNote is not an answer to any of the underlying wants or desires of the Tiktok community except for a extreme minority of the TikTok userbase who are rallying against the US govt/Meta. Personally, I think the ban is within the power of the US government to do but do recognize the very real concerns and view of those who think the government shouldn't have done this. The incoming administration is free to seek to undo this if they want, but it can and should take an act of legislation to undo.