Comment by mrandish

I agree. Sony isn't winning the console market. In terms of both unit sales and combined hardware/software profitability, I think it's pretty clear Nintendo is doing best. Although, Sony might possibly net more total revenue due to higher priced hardware, from a Return on Capital perspective Nintendo is doing better.

I think Sony probably feels they are doing okay, although they think they should be doing better than they are. It's Microsoft's XBox business that I think is in long-term trouble. While they may be profitable at the moment (I don't follow it closely enough to know), the brand and forward trends aren't looking good. To me, the massive acquisition spree buying leading game companies was a very risky 'bet all the marbles' kind of move. It was so expensive that to justify it, they not only have to win but win big. It's a huge bet on making their Game Pass service not only grow but increasingly profitable. And it has to win PC gamers and console gamers with a unified service. Maybe it'll work but the high costs and constraints limit the number of ways they can win while the number of ways to lose remains vast.