Comment by csomar

> If you don't like the car, the manufacturer is not going to make a new one for you personally.

Yes, they will. I recall watching a whole kind of documentary of it somewhere on Youtube. Essentially, luxury brands will fully customize cars for customers and have calls/meetings with them to discuss how the car will be customized. It costs $$$$$ but they'll do it.

I think, too, that more important than income is the fact that these rich people should be driving their cars. It's a way to keep the brand positioned in that market.