Comment by pavlov
Apple in 2006 wasn’t a computer company, they were the iPod company.
It was huge as a consumer product. And that was the only thing that could convince a carrier to take a bet with Apple: they wanted exclusivity on the “next iPod”.
Apple in 2006 wasn’t a computer company, they were the iPod company.
It was huge as a consumer product. And that was the only thing that could convince a carrier to take a bet with Apple: they wanted exclusivity on the “next iPod”.
But Cingular/AT&T clearly didn’t sign a lifetime exclusivity contract with Apple?
It didn’t even last 4 years.