Comment by fidotron

I disagree with you on a few specifics, but I think the more general question does become what should the Shopify app be like? Non sexy is, as you say, probably the right call.

For mobile apps generally I cannot recall the last time I was actually impressed by one. The reverse is often true, such as with Sonos. Individual features (again Sonos, the calibration it can do) can be neat but experiences as a whole have gone off a cliff, React Native or not.