Comment by quesera
Apropos of nothing, but I appreciate the flaunting of branding best practices, and aerospace superstition, in the naming of Blue Origin (BO) and New Glenn (NG).
Apropos of nothing, but I appreciate the flaunting of branding best practices, and aerospace superstition, in the naming of Blue Origin (BO) and New Glenn (NG).
BO is an acronym for body odor, something you don't typically want to associate with any brand.
NG is an acronym for No/Not Good used in various engineering contexts to refer to things that fail to meet requirements. A superstitious aerospace engineer might not want to essentially name something "failure" though in practice I think most aerospace engineers would love to call their rocket Explodey-9000.
What are branding best practices and aerospace superstition?
- Someone who was an aerospace engineer for 8 years and knows many people in the industry, including BO, SpaceX, Boeing