Comment by dig1

The comparison to the Titanic was quite fitting. I was with Nokia then, and there was an overly large administration, excessive politics, and far too many managers and meetings for anything to be done on time. If I recall correctly, we spent 1-2 weeks in meetings just to discuss replacing apache with nginx as a web proxy for a less critical service. The actual work for that change would take about 10-15 minutes.

Although they attempted to make improvements, they failed to recognize what Apple understood: ordinary people wanted to walk into a store and purchase a visually appealing phone that was easy to set up and use, everything in 20 minutes max. Nokia had an overwhelming number of models, catering to everyone from older individuals to tech enthusiasts. If you wanted to buy a new phone, you had to be prepared to spend weeks searching for the right model.