Comment by fuzzfactor

As a benzene-handling professional for decades who never intends to cease entering environments subject to exposure, I've never considered intentionally ingesting non-food ingredients or contamination to be the least bit safe. Especially dyes and pesticides, if you study the chemistry of these you can see that very good characterization and identification of complex, unique, undesired impurities has not really been very comprehensive at all. Beside the possibility that the dye molecule itself may be the most toxic component anyway.

With industrial hazards there is at least one layer of PPE, and I can do anything I see fit to further mitigate exposure in any way.

I don't even know which dye is in things like Flamin Hot pop culture materials, but they sure look fake to me. And if the only PPE between me and the potentially-hazardous substance is the bag that the Cheetos come in, I'm always going to be highly dismayed when the integrity of the PPE is compromised for any reason :)

As non-food ingredients have proliferated over the decades, all I can say is why even bother?

Give me a break, they couldn't have used very good strawberries if they had to make them pink artificially.

I am a lifelong science dude myself, studied dyes quite a bit and even synthesized some in the lab. So on this I trust the judgment of young mothers who are avoiding junk food for their kids more so than other scientists who propose that dyes are completely harmless for some reason.