Comment by ezekg
No, the entire post is around the decision to remove sales calls from the pipeline.
No, the entire post is around the decision to remove sales calls from the pipeline.
Actually, I did remove it, and it was gone for a long, long time (years). But only recently did I add it back because I discovered through a/b testing that I was losing leads that didn't want to cold email us, so instead of a cold email, they schedule a quick 15m call that takes little to no preparation for on my end. What it's not is a sales call, and it very quickly moves to an email thread. I am very clear that we don't do further calls past the discovery call -- it's all email (or Slack if they want extended support).
So if a potential customer for your Enterprise tier says “sure ezegk I will pay you 6k/mo but only if you do a second call with me to discuss some open questions I had” you will refuse and tell them you will only communicate via email? I find that very hard to believe…
It's a hypothetical, and it has literally never happened. If they're ready to buy, they'll buy. If they need a quick call, ofc I can jump on at that point, but it really depends on what the call is about -- e.g. if they want to know how to do something, email is a better medium for technical topics.
Still, you didn't remove it as you claim in the article. For a potential customer booking a call there's no difference, even if your intention is for it to only be a "discovery call". What did you actually change on the website?