Comment by alkonaut
In what way is a BYD a completely different/revolutionary product compared to, say a KIA or Volvo EV? This comparison seems a bit strange tbh.
Sure they are more nimble and have higher margins. But the products they make are still just copies of what those other dinosaurs are making. And for a car I'm still very reluctant to buy a Chinese one. Politics aside, what I'm buying is a 5-10 year long service experience where the Volvo dealer is 1km away and where the BYD service location is I'm honestly not sure. It might be around the corner too, but I don't know because it hasn't been there for 50 years yet. It's a much harder market to break into. The easiest way to do it is probably the way Geely and SAIC did it - Buy a brand and/or service network.
I would say it's more that BYD is a battery company that started making cars. They (alongside CATL and arguably Tesla) are the world leaders in battery cells, specifically LFP, so they have strong advantage in the core underlying tech that enables EVs.