Comment by sofixa

Comment by sofixa 2 days ago

5 replies

I disagree. Cars are much more entrenched status symbols than phones were back then. A Porsche is a Porsche, a truck to show you're manly and outdoorsy is a truck.

People will continue to buy brands they know and whose marketing aligns with how they see themselves. Not everyone will switch to BEVs for a variety of reasons - cost, lack of infrastructure, or hell, even contrarianism.

VW, Renault, Nissan, Stellantis, Toyota can change fast enough before BEVs are the only thing on the market. All of them already have models in various sizes (e.g. Renault make very good and adequate cheap EVs nobody else comes even close to in the big EU markets) and varying quality. It's easier for VW to improve their EVs than it is for Tesla to launder their image.

usrusr 2 days ago

Also keep in mind that the iPhone was far from starting at zero: they did not so much enter the phone market as a newcomer as they did pull the phone market into the existing and utterly dominated iPod market. Dominated so much that I don't even dare calling it the mp3 player market.

jampekka 2 days ago

> A Porsche is a Porsche, a truck to show you're manly and outdoorsy is a truck.

A Rolls-Royce is a BMW, a Chrysler is a Fiat, an Aston Martin is a Ford, a Jaguar is a Tata, a Lamborghini is an Audi. And a Porsche is a Volkswagen.

  • sofixa 2 days ago

    If anything, that helps my point. People still buy Porsches even if they know it's the same car as a VW or Seat, just fancier and with a more prestigious badge.

immibis 2 days ago

Status symbols can be shifted with marketing. BEVs are heavy as fuck, and (at least theoretically) torquey as fuck at zero speed - both of those seem pretty manly if you put the right spin on them.

  • jampekka 2 days ago

    > Status symbols can be shifted with marketing

    Or by buying a brand. Happens all the time. BYD already bought full control of the luxury brand Denza from the Mercedes-Benz joint venture.