Most of the supermarket is essentially ad-space. Companies often negotiate quite hard for good eye-line shelf positions for their products.
That special offer Tesco has on Pepsi products? Tesco is probably making exactly the same markup on each sale and the saving is actually coming from a supply price deal they have arranged with Pepsi in exchange for their products getting extra shelf space and end-isle displays.
High-shelf space (too high for customers to safely reach, so otherwise empty or used to store boxes of product to open when it is time to replace sold stock on lower shelves) often has advertising hoardings for products on other isles these days, again this is effectively paid ad space for the suppliers. If no external supplier is currently paying for it, the space is used to advertise own-brand ranges.
Most of the supermarket is essentially ad-space. Companies often negotiate quite hard for good eye-line shelf positions for their products.
That special offer Tesco has on Pepsi products? Tesco is probably making exactly the same markup on each sale and the saving is actually coming from a supply price deal they have arranged with Pepsi in exchange for their products getting extra shelf space and end-isle displays.
High-shelf space (too high for customers to safely reach, so otherwise empty or used to store boxes of product to open when it is time to replace sold stock on lower shelves) often has advertising hoardings for products on other isles these days, again this is effectively paid ad space for the suppliers. If no external supplier is currently paying for it, the space is used to advertise own-brand ranges.