Comment by manquer
There are consequences, with significant financial impact, not necessarily world ending for them.
There are already lawsuits filed around this incident. If a court sides with the customers or if CrowdStrike settles them, it will not be cheap.
Even if they don't end up loosing or settling, the lawyers will not be cheap with so many suits , I don't think there is a major class action, every contract is unique after all, customers can easily afford their own lawyers and don't need to share.
Beyond that, in next renewal cycle, customers are likely to demand much stronger penalty clauses in the contract, they won't let the mistake of not putting strong financial penalties slide while they may not change the vendor. This will make insurance for CrowdStrike much more expensive, another mistake would be far more financially expensive even if this one doesn't turn out to be.
The insurer will also want a stronger internal process controls and paperwork which also won't be cheap.
Consequences in B2B are never immediate but over time they do happen, larger an org longer it takes, but eventually it does catches up, look at Intel or Boeing today.
There will absolutely be consequences. And that'll cost real money.
But that is just a 'cost of doing business'. And ultimately will just work it's way into the price.
Intel and Boeing are not "one off mistakes". The root problems there are structural, cultural and fundamental.
If CrowdStrike have more issues this year, then that'll have an impact because it suggests there's a root problem. But a single bad rollout is just a bad rollout.