Comment by andrewla

> Social networking platforms are among the most effective tools for mass influence, second only to religion.

There is no evidence for this belief. Really for either religion or for "social networking platforms".

You could maybe make the claim that this is true in terms of reach, but the implication here is that "these mediums can be used deliberately to influence people in a chosen direction", and this is just kind of silly. It's fun to imagine that some nefarious powers (or benificent powers) have some magical insight into how to make people believe things but this just isn't true and I think intuitively we all understand that.

To make the case that this is true you would have to do an examination of all attempts to spread messages, not just look at successful cases where messages catch on. Nobody has the power to do this on demand through some principled approach, or else they would be emperor of the world.