Comment by JohnMakin

As other commenters have mentioned, it is a bit of a bait and switch and not "truly" unlimited - but pretty much this is true for any XaaS that advertises "unlimited" anything. That said though, I still find cloudflare's free basic product incredibly good for the price. The proxy will handle a pretty good amount of load before you get any sales emails. I use some of their enterprise products and I'm extremely pleased, so it is a little hard to complain when I am getting great value out of it. I am however always wary of this not remaining the case forever. For what it is though, I can't really find many comparable products. It's sort of like datadog to me - yes, it's expensive, yes, their pricing can be a bit nebulous and feels bad at times, but the product is still extremely good for what I need it to do and until that changes I guess I'll just keep forking over dollars. That seems to be the way of things now.