Comment by will4274
> The European approach is: if it doesn't look on your plate the way it looked on the hoof or on the plant, it's probably not good to consume.
I mean, that's just not true. Fruit Loops are sold in Europe as well (albeit with slightly different colors), and there's no hoof or plant that produces anything that looks like Fruit Loops. Food coloring is a worldwide phenomenon.
The fruit loops in Europe have natural food coloring which isn't known to cause cancer like red #3 (for instance)