Comment by astura
Here's the American version of "heaps of fruit," "fruit fusion."
https://www.walgreens.com/store/c/quaker-oats-instant-oatmea...
Ingredients
Whole grain oats,sugar,dried raspberries,dried strawberries,natural flavor,tricalcium phosphate,salt,beet juice concentrate (color),iron,vitamin D2 (ergocalciferol).
The American version is identical to the UK version until "natural flavor." The US version then adds some vitamins plus tricalcium phosphate, salt, and beet juice concentrate. The only "scary" ingredient is tricalcium phosphate, which appears to be an anti-caking agent.
Edit: on Quaker's website
https://www.quakeroats.com/products/hot-cereals/instant-oatm...
It says "Tricalcium Phosphate is a source of phosphorus that also provides the essential mineral calcium." Which is actually what I suspected, it's another added vitamin that has the benefit of also being an anti caking agent.
Why does our version need an anti-caking agent when theirs doesn't? And why do we need to get calcium from checks notes oat meal (the non-cream version, mind you) when people in other countries can get it from things it's in naturally, like milk?
There may be ostensible reasons why some of the extras we get are theoretically useful, but I'd still wonder why we're the only ones who go to all the trouble (when we don't seem to come out ahead for it, health-wise).