Comment by Workaccount2

On non CCP controlled platforms, they cannot chose what stories to "organically" promote and who to promote them too. Most people have no concept of the 99% of posts to social media that never get traction.

They can still kind of do it, but it requires a lot of work to fool other companies algo's into artificially promoting what you want. Much easier to just call up Bytedance and say "We need everyone in this area seeing this tiktok tomorrow".