maxglute 3 months ago

XHS is for cool GenZ, bias female, urban, has money / disposable income, think coastal elite. I guess more lifestyle/gram, pushes beauty, fashion, wellness, food, luxury goods etc. Douyin (TikTok) is for masses... "less cultured" audience, more working class / hillbilly, pushes some of the above occasionally but also everything else from cheap widgets to industrial equipment.

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  • suraci 3 months ago

    Or the Chinese version of instagram, by short

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    • sandspar 3 months ago

      Not really. Little Redbook is like if everyone on Reddit was upper middle class instead of Reddit's low middle class. Plus Instagram daily life and friend photos. Plus TikTok algorithm videos. Plus Tumblr microblogging. We don't have a 1:1 equivalent.

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      • alisonatwork 3 months ago

        Reddit, except upper middle class, is how HN feels to me a lot of the time.

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eunos 3 months ago

For more down to earth contents I heard that Kuaishou (They made KLING AI video maker) is more suitable.

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