Comment by jmmv
> It's not like someone at Google will ever read your blog and offer you a job; if you want to work at Google, learn how to pass their interview process.
My blog literally had that effect from Google, many years ago -- although obviously I still had to go through the interview process. And my blog definitely helped me land my past and current jobs as recently as 2 years ago.
> although obviously I still had to go through the interview process
So they did not exactly offer you a job, did they? Say you had applied spontaneously without this first contact, would it have been different?
I have had multiple people tell me that they got "recruited" by a FAANG. And when I ask details, what happened is more that some recruiter "convinced" them to apply and go through the interview process. So they did not really get offered a job: they applied and went through the process. I get a ton of messages on LinkedIn from all sorts of recruiters...
> And my blog definitely helped me land my past and current jobs
Was it because the companies discovered you through your blog? Or did you apply and put your blog on your resume as a portfolio?
My point is: I think that a blog is part of your portfolio, and I agree it may help when applying for a job. But I don't believe in "building a personal brand" such that a company magically offers you a job.