Comment by didgetmaster

I have a personal project (a new kind of data management system) that is directly a product of my interests (storage devices, file systems, databases, parallel processing, distributed systems, etc.) and also a blog.

While I love it when someone reads one or more of my blog posts and learns something useful; that is just one of the reasons why I write them. They help me organize my thoughts. They are a 'paper trail' of why my architecture was designed they way it was. They help me understand why I decided to include a particular feature. They help me figure out where my roadmap is taking me.

The software is available for free download, so the blog of course encourages the readers to try it out for themselves; but it is not designed to necessarily 'build a brand' or 'drive sales'.

I tell people about my blog, but I do little to promote it (beyond mentioning it in forums like this one). I don't measure its success on how many people read it.