Comment by tathagatadg

I have been searching for the same answer myself. Blogs, or long form narrative consumption have morphed into newsletters and substack is the king there solving the problem for both consumer and publisher.

Note Scott Hanselman, Bryan Cantrill, Adam Leventhal, Cal Newport, Derek Sievers, Tim Ferris etc. - a lot of the OGs still maintain their own real estate on the internet. These are outside the walled garden pruned by algorithms of megalomaniacs. Whatever format you are producing content, there is an essay at the core of it. Personal blog could serve as an archive for that.

Recently Oxide and friends did an episode to address this topic - I'd highly recommend that episode and the podcast itself. This was in context of the book launch https://www.manning.com/books/writing-for-developers. I've just made through a few chapters of the book, it will give you a lot of good reasons and framework on how you should do it.

If your aim is building a readership, consider the following questions: - Why do you want to grow an audience? - What do you have to offer to that audience so that they'll come back? - Is long format prose their preferred medium for consuming the message?