Comment by dotdi
> LinkedIn's algorithmic feed heavily favors short-form "broetry" over substantive technical content - Twitter/X has become a battleground of AI-generated hot takes - Medium is drowning in SEO-optimized tutorials that all say the same thing
I have recently come to change my views on writing. I don't write to build a brand, and I don't primarily write in order to achieve some financial goals. I write to think, and I write to learn. Building a brand and achieving financial goals can be secondary effects.
There's also another argument to be made here: you mention LinkedIn broetry, Xitter, Medium, etc. These are all very centralized, partly tech-bro focused, platforms smack-dab in the middle of their respective enshittification processes.
I challenge you to not only maintain your own personal blog, but do so on your own infra, or at least in some form on the fediverse. Have your own small part of the internet, just as an expression of yourself.