Comment by SoftTalker

Writing (more than tweets or short comments) is exercise for the mind and a skill that, like most skills, requires practice and repetition to improve.

Writing is a good way to teach yourself how to organize information in a way that someone else finds useful.

Also, to be a good writer, you need to read. A lot. Some writers will resonate or connect with you more than others. Spend some time to figure out why. Maybe you want to adopt elements of their writing styles.

If you're primarily trying to "build your brand," hire a marketing consultant.