Comment by ilamont

Blogger for more than 20 years. I love writing and I can't stop. Last year I published 60 or 70 original posts on my two business-focused blogs, and maybe 10 on my personal blogs.

In terms of finding an audience, it starts with being a good writer and having very original outlooks or information to share. Sometimes, that entails stating something provocative or that goes against the hot takes spouted by everyone else.

I've found that using multiple platforms to market your blog posts - and also expanding into other types of creative content, such as videos or newsletters - is the best way to build awareness.

Repurposing content is important. Some great blog posts started out as my own HN comments that seemed to resonate or I thought deserved a wider audience. I'm currently working on a project to turn about 35 blog posts (which originally were published on my niche business newsletter) into a book.

Awareness also requires regular cross-promotion - video descriptions have a direct link to the blog, and social media accounts might mention a single post a half-dozen times over the course of a year.

I spend a lot of time and effort on it, but I like to do it and there are real benefits for my business.