Comment by barnabee

> No announcement has ever been made about the integration of FATMAP into Strava. The only announcement was that FATMAP would be discontinued.

This isn’t true at all.

The original posts on their own sites are no longer up (though they are likely on archive.org), but you can see from the articles that followed the press release that they were quite explicit about this.

For example on TechCrunch[0]:

> The ultimate long-term goal for Strava is to integrate Fatmap’s core platform into Strava itself, but that will be a resource-intensive endeavor that won’t happen overnight. And that is why Strava is working to create a single sign-on (SSO) integration in the near-term, meaning that subscribers will be able to access the full Fatmap feature-set by logging into the Fatmap app with their Strava credentials.

> While Strava and Fatmap will remain separate products for now, Strava said that it will decide in the future whether Fatmap will live on as a standalone product once the technical integration has taken place.

> CEO and co-founder Michael Horvath, who stepped down in 2013 before returning as head honcho six years later, said that the Fatmap acquisition is part of Strava’s “ongoing investment to provide a best-in-class digital experience” for those seeking an active lifestyle. “Where other map platforms have been designed for navigating streets and cities, Fatmap built a map designed specifically to help people explore the outdoors,” Horvath told TechCrunch in a Q&A. “We will enable Fatmap technology in all of Strava’s services, empowering anyone to discover and plan an outdoor experience with curated local guides, points of interest and safety information.”

> In terms of timescales, Strava said that it has set up a dedicated team tasked with integrating Fatmap, and it anticipates this to start showing up inside Strava from around mid-2023. The company was also quick to stress that Fatmap’s tech will be available to both free and paid-for Strava members, though certain features relating to maps, discovery and route-planning will be reserved for paying subscribers.

> Strava provided TechCrunch with the following mockup images to give an idea of what Fatmap might look like inside a future incarnation of Strava.

[0] https://techcrunch.com/2023/01/24/strava-acquires-fatmap-a-3...