Comment by Alupis
That is the problem that got them into this situation in the first place.
No consistent leadership vision or direction - do everything and anything their staff wanted, almost none of which was actual tech. They hired activists - not technologists.
Look at the results.
>No consistent leadership vision or direction
On the other hand, random side-projects are necessary for finding new ground before it craters you - like how Microsoft was absolutely cratered by the "smartphone" thing and their too-little-too-late Windows Phone.