Comment by tjs8rj

Scrolling through here I get the sense that these answers are from people who’ve never actually done 0-1.

The truth is when you’re as tiny as you are you almost certainly won’t have any scalable channels. What you need to do is hand to hand combat to secure each customer. Focus on getting 1 paying customer first by any means necessary. Call them, email them, just get in touch and see if this solves a problem enough for them to pay for it.

What’s going to happen is the face to face of actually finding someone to use your product is going to teach you a ton about: the problem and how painful it is, how well your solution solves it, who your customer is, how much you can charge, and how to get to them.

After you’ve gotten 1 paid customer (by any means necessary), now try to get a second one (by any means necessary). Keep doing this.

After the first few you’ll start to notice a pattern in the ways you capture customers: the way you reach out, the medium you reached out with, the types of customers and triggers in their life that made them receptive, the messaging that convinced them to buy, etc

You’ll stumble upon the ways to scale your customer acquisition.

Focus on getting that first customer doing whatever it takes. Get a customer to pay you TODAY. Then repeat